Organic search results are the unpaid listings that appear in search engine results. These rankings are determined by SEO efforts such as keyword optimization, content quality, backlinks, and site structure.

Paid search results, on the other hand, are advertisements that appear above or below organic results. Advertisers pay to have their website shown for specific keywords or phrases. At WebKlickMaker, we help clients choose the best approach, whether it’s optimizing for organic search through SEO or using paid advertising to drive targeted traffic immediately.